- Vick Vaporub -




THE POWER OF TOUCH





I


Vicks Vaporub is a very traditional medicine with a strong scent and burning feeling. It’s almost impossible for parents to use it on their small kids without stress.
If their child has sensorial sensibilities like the autistic ones, it’s even harder.
To help parents take care of their children with Vicks Vaporub, we’ve partnered with specialists to develop an inclusive game that inserts those moments of care as part of the storyline.
The game is highly customizable to deliver the best experience for all children.
Motor, cognitive and affective exercises are part of the 5 stories and the smartwatch can be used to make the stories even more magic.










From the to clinic the game



Development exercises used by specialists became part of the game.








A game that help children to identify facial expressions.

A exercise to improve fine motor coordination.









Puzzle games help to develop connections between images.

A game that helps to understand similarity just through shape.












Technology


The game uses all types of mobile tech to create a more immersive and fun game to engage the kids to participate.
With the use of a smartwatch, the game gains life and the parent becomes the wizard, making the game even more magical.
Without the smartwatch, all mobile features take part to bring that magic touch to it.









Clap to scare away the bats

















Raise your arm to levitate the treasure chest













Rotate the wheel to pull the hook
















Move arm to use fishing rod








 









Caress to turn the monster into a boy


Parents and children work together to celebrate










Drag the sock to ward off the cold






Scenarios




More than 30 illustrated scenarios to build the game universe







Animations




It was a pleasure working with a team of animators an developers to bring the characters to life.










UI Elements









100% Original Soundtrack








Full social media campaign to launch the game