- Oral-B -
ORAL-B THE VOICE TEAM
I
Oral-B Brazil sponsored the “The Voice Brazil” talent show, but we needed to go beyond the classic sponsorship to connect with the Twitter audience.
we called an former competitor to create crazy real time content with us.


We developed more than 380 gifs to interact with the audience during the show.
To be relevant most part of them was created in real time to connect with the situations that happened during the show.






Makingoff


